Learn Marketing from my Experience.

Jagdeep Kapoor is the Founder, Chairman and Director of Samsika® and Samsika® Academy. He is a Visiting Professor of Marketing Management and Brand Management at JBIMS and SP Jain School of Global Management. Author of 14 books and textbooks on the art and science of Marketing Strategy and Brand Management in the Indian context.

Subscribe To My Newsletter

Join 10,000 readers to receive my insights on branding, marketing and sales.

My Books

Insights on developing winning brand strategies

My Articles

New perspectives on sales and brand marketing

Recent Articles

  • 8 min read|Published On: February 3rd, 2025|

    Brands that send closing-down signals risk losing everything.

  • 4 min read|Published On: January 20th, 2025|

    Brands grow in strength, with retail presence, in specific towns.

  • 3 min read|Published On: December 23rd, 2024|

    Just as Raj Kapoor created a legacy, marketers can build brand families that sustain over time.

As Featured in